I was honored to be interviewed by the lovely ladies over at The Every Girl back in June. They made me sound like I have it all together. They're kind.
The truth? On the morning the photographer showed up at my house, I overslept. I was up until the wee hours cleaning my apartment, ambitiously set the alarm for an ungodly hour to finish the rest in the morning and pull myself together for the photoshoot and didn't wake up to my alarm.
I woke up in a panic with 45 minutes to spare before photographer Erin Kestenbaum arrived at my house. Make-up? Check. Outfit? Check? Accessories? Check. Shoes? My publicist had to strap me in them. And the dust that shows up overnight on my all-black and dark brown wood furniture? Sigh. Check and check. Thank God, Erin didn't post those pics! LOL!
Someday, I'll be as "together" as I sound in this (really awesome ) interview.
Take us on a brief synopsis of your (extensive and impressive) career path. I went to grad school for journalism because I wanted to be a magazine editor. I had difficulty landing a job at a publication that had an entry level salary I could live on. Frankly, I got paid more as a freelancer, so I became a freelance journalist and picked up a 9 to 5 in book publishing, initially for stability. I began editing romance novels, first for BET’s Arabesque line, and later at Harlequin. I loved it!
While I was at Harlequin, I launched my blog on MySpace. At a networking event, I pitched my blog idea—loosely, “the hilarious misadventures of a single woman dating in New York”— to the then-Editor-in-Chief of HoneyMag.com. She agreed to run it on her site and it was immediately successful. After “A Belle in Brooklyn” was up for a few months, an editor from Essence Magazine suggested I submit my resume for an open position for the role of “Relationship Editor.”
At Essence, I landed a monthly column in the magazine about dating and relationships. It was pretty popular. I was also still blogging and my site was doing really well. I knew from my book editing days that a wide-platform was a bonus in publishing, so I pitched a book idea based on my blog to Atria/Simon & Schuster. My first book, “A Belle in Brooklyn: The Go to Girl for Advice on Living Your Best Single Life," was published in 2011.
Since I write primarily about dating and relationships, people began asking me a lot of questions about those topics. I trained to become a life coach so I could help people more effectively and launched my coaching business, Coached By Belle. The demands of coaching, blogging, promoting the book and working a full-time job were overwhelming. I quit my job four months after my book was released and went into business for myself as a freelance journalist (again), full-time blogger, and life coach.
I’m currently putting the finishing touches on my second book, “Don’t Waste Your Pretty: The Go-to Guide for Making Smarter Decisions in Life & Love."
Your blog, A Belle in Brooklyn, was awarded Best Personal Blog at the 2010 Black Weblog Awards. What encouraged you to first start blogging? How has your blog impacted your career? What has been the most rewarding blogging experience? I began blogging because there wasn’t a woman of color in media I felt reflected me and my circle of friends. We are Black and smart, and middle-class, and fun and silly, and optimistic, and there are a lot of us, but in media we’re not shown often. Too often what you see in media is stereotypes of what people think Black women are. That was something I complained about a lot, and finally one of my friends just said, “You’re in media. Why don’t you do something about it?” So I did; I put my first blog post up on MySpace the next day.
My blog has been the cornerstone of my career. It helped me land my dream job as an editor and columnist at Essence magazine, which was a dream come true. It’s also the basis for my first book, I’m currently working on a scripted TV series based on my book, and I was plucked to appear on Bravo TV’s “Blood Sweat & Heels” because my blog garnered me the inescapable moniker “The Black Carrie Bradshaw."
The most rewarding experience is when women thank me for sharingour stories. I say “our” because there are a lot of women who, like me, felt they weren’t represented in the world, and I gave their lives a voice. Nothing tops that. As a freelance writer for The New York Times, People, and former editor and columnist at Essence magazine, do you have any advice on developing a signature editorial voice? Be yourself. So often, especially as new writers, we start out trying to imitate the people we read and whose work we adore. You are a poor imitation of someone else. You are an amazing original. Also, say what everyone is thinking, but no one is saying, even if that isn’t PC.
You’ve worked for well-known magazines and websites like XO Jane and The Grio. You're also a media personality, having appeared on The Today Show and The Anderson Cooper Show. Not to mention been a guest speaker at Harvard and Princeton! How were you able to create those work relationships? Two reasons: I consistently pitched great story ideas to websites and they pull big numbers. That’s how I became a regular contributor. Many of my stories went viral, or were at least widely read, and producers from various shows invited me on to share my POV. That, and I hired the best publicist I could afford to make sure those great stories got in front of the right producers.
The college speaking circuit came about in an interesting way. Many of my readers are college students. They are smart, ambitious young women who lead organizations at their schools. They invite me to come speak. Other than my two alma- maters, I’ve never pitched to speak at a college. I love speaking to students though, so maybe I should. Hmmm.
You currently star on Bravo's "Blood, Sweat, & Heels." How did this opportunity come about? Tell us about your role and what it’s like working in reality television. Bravo was looking to do a reality show similar to “Sex and the City”, but the missing Black women that SATC left out. So I’m told, the producers were looking for a “Carrie Bradshaw” type and literally googled “Black Carrie Bradshaw.” That just so happened to be the title of a Washington Post feature story that was done on me in 2010. So, voila!
I’m one of the “voices of reason” on the show. It was an, um, interesting experience, sometimes quite fun. Maybe I’ll write a book about it someday. The behind the scenes antics are better than anything aired.
What obstacles have you faced during your career, and how were you able to overcome them? Learning something new is always a challenge. From getting started as a blogger, becoming an editor, learning to speak in front of large audiences, to writing a book proposal, and becoming an entrepreneur, there’s always a steep learning curve involved. I got through all of that by asking for help from someone who had already done what I was trying to do. I don’t believe in struggling and making unnecessary, avoidable mistakes just to say I did it the hard way. I ask for help upfront and in a hurry. Someone always has an answer I don’t.
As an author, editor, blogger, life-coach, and reality television star, how do you achieve a work/life balance? The advice I give when clients ask is to remember that everything isn’t a four-alarm fire. Everything doesn’t need all of your attention all the time. Prioritize. What I actually do though? I work around the clock when nothing in my personal life is pressing so I’m ahead of the game when something comes up. I also say “no” a lot.
Best moment of your career so far? Becoming my own boss.
What advice would you give to your 23-year-old self? Keep going. I know you don’t think you’ll get there, but you will if you don’t give up. Oh, and enjoy the ride.
Read the full article: here
Demetria Lucas is much more than just the latest reality star. The educated beauty and southern belle is a journalist, life coach and award-winning blogger. You can find her on Twitter giving relationship advice or on the web’s most popular sites with her often controversial opinion pieces that are right on the money. The word "socialite" is bandied about way too much but in this case it’s appropriate. Demetria’s “Cocktails with Belle” are a fun, NYC staple and her bestseller “A Belle in Brooklyn” left fans hungry for more. This is Demetria’s moment and she is representing us well. She’s holding her own on Bravo’s hit, new series “Blood, Sweat and Heels” and also releasing a new advice guide, “Don’t Waste Your Pretty.” Let’s see what we can learn from this woman about town about life, love and personal power…
Abiola: Welcome, Belle. Let’s talk about your newest book, “Don’t Waste Your Pretty.” What motivated you to write it?
As a life coach and dating and relationship expert, I talk to women all the time. I pinpointed some very key mistakes that we make when it comes to dating and relationships. And it’s just because we were never taught. So “Don’t Waste Your Pretty” is really about not wasting your effort, not wasting your energy, not wasting your looks–because that’s important, too–on the wrong guy.
Sometimes we meet somebody and we get so caught up in emotions that we want things to work. We want him to be a great guy and just the facts in front of us are not really panning out. He’s not willing to commit. He’s not treating us the way that we want. He’s not picking up the phone to call; he’s just texting. So I’m trying to get women to see who’s a good catch, who deserves their energy and who they should just pass on by.
Abiola: You always come from a place of women’s strength and women’s power. You’re also a ‘woman’s woman’ in real life. Anytime that there has been an opportunity for you to recommend my name or open the door for me, you have. Thank you. With that same ‘woman’s woman’ energy you have an exciting, new show, “Blood, Sweat and Heels.” Miss Demetria, you are officially you a Bravo-lebrity.
It’s such a fun ride. The Bravo-lebrity thing is just so weird to me. I've watched Bravo obsessively like Saturday afternoons and it’s raining outside I lay in bed and watch Bravo. I have my wine at night for Sundays and to turn on to the “Real Housewives of Atlanta” and “Married to Medicine” ladies. So, it’s very exciting. It’s very humbling as well. “Blood, Sweat and Heels” is all about the personal and professional lives of black women in New York City and there are so many of us that could have been picked for the show. You’re here so you know. We grind, we hustle, we put a lot on the back burner in trying to pursue our dreams. So, I’m just very honored to represent those women who are on point and will be really looking to see a representation of themselves on television.
Abiola: What do you think of your portrayal so far in the series?
The response that I’ve been getting has been absolutely overwhelming. You put yourself out there, you never know if people are going to like you or [how] they’re going to respond to you. What I’m getting more than anything is “strong, independent and proud.”
Just to be transparent, I’m a journalist. I’m known for the Essence background. I’ve been very critical of the way that some women behave on reality television. And so when it was announced that I was part of the show, people were like, “What have you done? What are you doing?” And [people who know of me] weren’t really sure what to expect. So, that hurt a little bit.
But since the episodes that have come out people are like, “I respect what you’re doing. I see what you’re doing with the brand. It’s all over the show. I didn’t get it but I got it now.” It’s like, “Carry on, D.” It’s like, “We trust you with this now.”
Read more: here